The UK’s very own Masters’ Champion, Danny Willett has come out to pay homage to the Government’s commitment to investing in England’s golf tourism framework.
Speaking recently, he said: “It is a champagne era for golf in England and I think it is a great move from the Government to invest in positioning the country in the minds of international golfers.”
The Ryder Cup player went on to say: “There is an abundance of great courses, across all of the counties that together create a match for the very best golf destinations in the world.”
Golf Tourism England was part of a group of applicants who were successful in the first batch of investments from the Discover England Fund, an initiative designed to ensure that England stays competitive in the rapidly growing global tourism industry, by offering world-class English tourism products to the right customers at the right time. Anyone who has been on our Suffolk golf holidays will know the allure of a golf holiday in the UK.
VisitEngland Chief Executive Sally Balcombe said, “Golf tourism is a fast-growing and competitive sector of the tourism industry and this investment will increase England’s market share by building world-class tourism products that convert aspiration to visit into bookings as we drive inbound tourism and spread its economic benefits across the regions of England.”
Andrew Cooke, CEO of Golf Tourism England added: “Golf has been a traditional stronghold for many destinations’ global inbound tourism strategies.
“Two things have been clear since setting up the association; the quality and depth of the golf product in England and the willingness of stakeholders to collaborate on cumulative strategies to drive their businesses forward. It has been this cumulative attraction approach of pooling assets into clusters that has really brought England’s golf product to life and showcased it against the very best the world of golf has to offer.”